Video Marketing Is On the Rise


It’s been awhile since all we would hear is radio ga-ga radio goo-goo. Now everywhere we look there are videos from gifs that capture every emotion, to informational livestream videos, to authentic product reviews, delicious recipes, and people falling in hilarious ways.

There’s no denying that video is taking over the digital landscape. Even Facebook CEO Mark Zuckerberg said, “Video is the next megatrend.” Around 100 million hours of video are watched everyday on Facebook. Even the cat video “How to wrap your cat for Christmas 101” received over 120 million views and 1 million shares. (A few of those being me…)

According to Wyzowl statistics, “63% of businesses have started using video content marketing. Out of those, 82% of businesses feel video marketing is an important part of their strategy.” Let’s face it, video is entertaining and gives the authenticity and transparency that most marketing material lacks. Vision is our most dominant sense with a majority of information we transmit to our brain being visual. Video has the ability to hook you in with the curiosity of what’s coming next, giving us the easily digestible visual entertainment we crave.

If you’re wondering if you should invest in professional video. The answer is simple: Yes, it’s worth it! Not because everyone else is doing it but because video is one of the most versatile and profitable digital marketing tools out there.

And yes… we’re going to follow up our claim with 4 reasons why:

Reason 1: Video Boosts Conversions + Sales

Videos can be a huge game changer for your sales funnel. Just adding a product video on your landing page can increase conversions by 80%. Studies show that “74% of users who watched an explainer-video about a product subsequently bought it.” So start crafting those marketing videos now and watch your conversion rates sky rocket. Videos that showcase what a product can do or someone’s real time authentic third party review is what people are looking for to secure their purchase decision. Ads with video are consistently receiving higher conversion rates than still graphics causing “83% of businesses to confirm that video marketing gives them a good ROI.” Even though video production is not yet the easiest nor the cheapest, it pays off big time and is definitely worth the investment.

Reason 2: Video Builds Trust

The whole concept of content marketing is based on building trust with our audience and creating long-term consumer relationships. Video content is more engaging and more likely to evoke feelings as opposed to staring at still images. Many consumers are still skeptical about buying online but effective marketing videos present your product in a less intimidating light, “57% of consumers say that videos gave them more confidence to purchase online.”

Reason 3: SEO Rank

Since Google now owns YouTube the partnership is undeniable with a significant increase in how much video content can affect your search engine rank. Using videos on your website entices visitors to spend more time on your site which results in longer exposure that sends signals to Google flagging your site for having good interesting content. Moovly states, “You are 53 times more likely to show up on the first page of Google if you have a video embedded on your website.”

Reason 4: Social Sharing

Hello engagement! People love to share emotions and there’s nothing better to evoke emotions than motion picture. I mean who hasn’t cried at one of The Dodo’s pet recue videos? Or who hasn’t shared the video of that old Grandpa dancing to EDM? You’re certainly not alone! “76% of users say they would share a branded video with their friends if it was entertaining.” Imagine creating an organic entertaining video that goes viral with your brand at the forefront?! Now making your audience laugh or cry doesn’t exactly scream ROI but social shares increase your brand awareness and increase traffic to your website. The engagement for video in comparison to still images leaves no competition.

  • Facebook videos get 135% more organic reach than photos

  • Time spent watching videos on Instagram is up by a full 80%, year over year

  • Videos on Twitter are six times more likely to be retweeted than Tweets with images

  • YouTube users watch over one billion hours of video every single day

The trend is clear: the future isn’t just digital, it’s visual! The most shared, most engaged with content on all top social platforms contains videos. Social by Nature offers professional video content for all of your marketing needs from tasty recipes, meet the founder talks, product explanations videos and more.

Check out our recent videos with the King of Keto Ruled Me. Ruled Me's goal is to make it easy to be keto, so we worked together to develop high-quality, easy-to-follow recipe videos and photography to help guide their viewers through their low carb, high fat recipes!

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