Today on the blog, we are sharing the online tools / programs our Digital Director, Tina, can’t live without. As marketers we are faced with a never-ending list of to-dos from content creation, to platform management, to advertising… (to be continued). These social media tools help us stay organized, productive, and successful in our social media campaigns.
Check them out and input them in your current workflow to #LevelUp your social media skills.
1. Buffer- https://buffer.com/
Buffer is one of the most widely recognized tools in the industry and not just because of their kick-ass remote marketing team. Their social media marketing platform is like no other making it easy for businesses to schedule posts, analyze performance metrics, and manage all of their accounts in one place with the ability to add multiple team members for collaboration. Download their chrome extension Buffer app available for IOS + Android and you can post content on the go! Social By Nature loves Buffer and in particular their grid preview feature. When scheduling Instagram posts our team can preview the grid to ensure images fit together for a cohesive, branded, and visually appealing online presence. Hello beautiful grid!
2. Buzzsumo- https://buzzsumo.com/
Ever get that looming dreadful feeling of missing out on a big upcoming trend… Similar to when you scroll your feed to find out you forgot it was #NationalPizzaDay. Buzzsumo keeps you on top of trends by updating you with the new, fresh, and popular content online. Similar to Google trends, you can type in a topic or a bunch of keywords and view the most popular trending posts in those categories. This program takes it one step further by listing influencers who are sharing that content as well. Buzzsumo is the perfect tool for crafting content strategies by identifying what content is working well in an industry and who the major influencers are that can help you grow your following, visibility, and reputation.
3. Rebrandly- https://rebrandly.com
Do more than just shorten your links. Rebrandly is the most comprehensive link management platform to brand, track, and share shortened URL’s using a custom domain name. As digital marketers, it’s important for us to understand where our traffic is coming from so we can determine which marketing efforts provide the most value through detailed click stats. This allows us to optimize conversion rates by directing traffic to the most effective destination. Not to mention, Rebrandly is great for influencer marketing campaigns designing custom links for each influencer to track results from each and every shared post.
4. Amimoto - https://animoto.com/home
Video is among the most popular content out there boosting engagement rates on every platform. Even 93% of marketers report that video content has helped them land a new customer. Animoto is an easy to use drag and drop video creator creating impressive videos in just minutes! Video is a content format that a lot of people struggle with (if only a production team could follow us around). Animoto helps bridge the gap of resources and allow you to quickly put together video announcements, recap blog posts, or launch a new product.
5. Hashtagify - https://hashtagify.me
Boost your posts #success through a well refined hashtag strategy. Hashtagify is the most advanced Twitter + Instagram hashtag tracking tool. It allows you to find the best hashtags to reach your desired audience, gives you custom suggestions, and increases overall brand visibility. Track each of your favourite hashtags to analyze their performance and monitor their reach, popularity, and engagement. Hashtags increase your brand awareness, allow you to reach a broader audience, and amplify your message thanks to custom suggestions.
What tools do you use? Comment below!