5 Reasons Why Your Business Needs to Outsource Social Media Management


5 Reasons Why Your Business Needs Outsourced Social Media Management

In today’s digital age, a business’ need to have a social media presence for success is at an all-time high. With 88% of businesses now active on social media, it’s become extremely important to ensure that you’re standing out, or else you are at risk of consumers quickly turning to a competitor.

An easy way to guarantee that you are putting forth an effective social media strategy with strong, consistent content that isn’t going to deter you from your work is outsourcing a social media management team. What can a social media management team really offer? Discover some of the top reasons below:

KNOWLEDGE:

When you outsource your social media management, you can be comfortable knowing that you’ll be getting a qualified professional that is dedicated to investing time into your business and staying up-to-date with social media trends every day. This will allow your company to remain current and relevant, as social media is fast-paced and constantly changing. You would be surprised how much you miss if you don’t keep up with the latest changes in the industry! Hiring out your social media management also provides you with a team that offers a unique combination of skills and industry knowledge that can be hard to find, including graphic design, photography, copywriting and campaign management.

TIME SAVINGS:

It can often be underestimated how much time needs to be dedicated to planning, creating, scheduling, managing and interacting with social media content and platforms. Believe us when we say that it demands time, and when we say time, we mean a lot of time! With so many social media networks today, businesses would have to commit to a significant amount of time not only learning social media platforms, strategies and trends, but being dedicated to 24/7 monitoring if they don’t outsource their social media management. For this reason, it can be beneficial for a business to allow their strategy to run hands free so that they can clock out at the end of the day without straining a busy workload.

CONTENT CREATION:

When developing content for social media, it’s important to keep the consumer in mind to ensure that the content is building relationships and remaining personalized. This means that the content needs to be targeting consumers’ interests, likes and emotions. Trained professionals in social media management understand customer personas and customer focused language to effectively communicate with the consumers. If you choose to use someone in house to develop your social media content, there may be certain communication tendencies or industry language used that can be mistranslated and is often not the best approach.

CONSISTENCY:

Having consistency across all content and social media platforms is a key to success for your business’ social media strategy. With so many social media platforms, pages, and websites for a business to manage, it can be easy for a company to neglect monitoring and updating social media accounts, which can lead to a poor company image. When you outsource your social media management, you will have constant monitoring and a team that will ensure a consistent social media presence for your business across all platforms. This will establish your brand, visual identity and authority in your industry.

REAL TIME RESPONSE:

Did you know that 89% of social media requests go unanswered by brands? Yikes! One of the best benefits of outsourcing social media management is having someone that is always monitoring the engagement and activities on your social media platforms so that you’re never leaving customers hanging. Most people are now turning to business’ social media as customer service platforms with comments and questions, and they need answers quickly! Having outsourced social media management will allow your team to commit to day-long meetings and weekend-long conferences (or simply a weekend off!) without having the added responsibility of managing the responses and engagement coming through multiple social media platforms.