Over the past five years, the apparel industry has undergone a revolution. A quick glance around your average city block should provide ample evidence. The high-end, comfortable yoga pants. The trendy criss-cross tanks. Those aren’t workout clothes — they are a lifestyle. That, is what Social by Nature strives to represent for Zen Nomad through our Social Media Management services. Zen Nomad is a Toronto-based clothing company committed to using sustainably sourced, high quality fabrics with low impact dyes. Every creation is made to help you move through your day with ease, comfort and style.
This strategy aims to create a more cohesive visual identity and brand tone through social media content to increase overall engagement, following, and brand awareness. The curated Zen Nomad content focuses on a minimalist abstract photography style and a neutral colour palette to create content that is both unique and on-brand with a focus on lifestyle, sustainability, style, luxury and eco-consciousness. Secondary images include quotes in custom designed graphics that focus on topics that are educational, fun and inspirational to evoke an emotional response. This content strategy will focus on the target market’s interests, versatility of the product, building a community around the brand and educating on sustainability and eco-consciousness.