VITAROCK.COM

Vitarock is an online wellness store for socially-conscious shoppers searching for everyday products that meet their four pillars: pure, green, safe and fair. They contacted us during a regrowth phase to develop a social media strategy + content focused on driving organic growth, building brand awareness and sharing their story. This was a big and exciting challenge for us to take on, as their social media accounts had been stagnant over a long period of time, and presented no brand awareness or engagement for us to work with. Our content strategy focused on imagery that would differentiate themselves from competitors, and make it clear to the viewer that the Vitarock products are all-natural through earthy tones and props. We also combined our photography and graphic design services to create custom graphics to deliver brand messaging, health related facts or lighthearted quotes to engage with consumers. This, paired with our engagement strategy, allowed us to significantly grow their audience, and double monthly reach and engagement.