Proper integration of all social media content with clear objectives, target audience and flow are essential for optimal performance and ROI within social media marketing. Social by Nature recognized that there were significant opportunities to optimize Tonica’s existing social media branding efforts. A main objective was to create a more cohesive visual identity through Social Media Photography. This included consistent lighting, quality, photography style and colour palette. Tonica’s vision was to appeal to the ‘urban foodie’ as opposed to the stereotypical ‘hippie,’ and create an aesthetic that feels natural and authentic to the brand. Utilizing our background in food photography, recipe development and Certified Nutrition Expert certification, Social by Nature also works with Tonica to develop monthly recipes with their product for their social media platforms and website.